Predictive Analytics and its categories
Predictive Analytics is the field in Bigdata of deriving new information using current and past information. It can be broken into following categories:
It suggests the item to the user based on past behavior or interest.Applications include recommendation of products in e-commerce sites, Social network recommendations
It is the process of assigning the category to unseen data based on observations about similar data. Applications include Spam filtering, Fraud transactions etc
It is the process of grouping data into clusters. It is useful in identifying hidden structures in data.